what is this?
this was originally just a commissioned logo that i challenged myself to develop into a brand. i wanted to capture the feeling of sitting poolside on a 100 degree afternoon, where the only thing to do next is dive in and party.
what did i do?
logos, typography, patterns, graphic design, deck chair lounging
full logo.
logomark.
business card.
brand pattern concept.
brand pattern concept.
brand pattern concept.
tank top concept.
hat concept.
water bottle concept.
