what is this?
bigass is a cookie company i co-founded with my brother in 2020, and ran until we had to hit pause in late 2022. throughout that time, i was solely responsible for our entire brand and marketing efforts, which taught me a ton about both and gave birth to some of my favorite pieces. you can see how i ran the instagram by searching @bigasscookiecompany.
the branding aims to combine the indulgent nature of our product with the feeling of unabashed happiness. life is really hard sometimes, and the experience of biting into a delicious cookie sparks all kinds of feelings that we tried to capture in our design elements.
what did i do?
logos, icons, typography, patterns, graphic design, illustration, web design, social media content and marketing, copywriting, planning, panicking, copious taste testing
above: our slogan in our primary brand typeface, the aptly titled "bigfat script".
full logo
condensed logo
bigass boi, our mascot and logomark
8bit logo variation!
secondary logo and more variations.
some early brand asset and packaging concepts.
our business and affirmation cards, which we included in our orders.
some animated gifs.
some animated gifs.
some animated gifs.
typographic illustrations for some of our specialty cookies.
typographic illustrations for some of our specialty cookies.
typographic illustrations for some of our specialty cookies.
typographic illustrations for some of our specialty cookies.
typographic illustrations for some of our specialty cookies.
typographic illustrations for some of our specialty cookies.
a bit o' merch.
