what is this?
brooklyn bagels was a design brief born out of an instagram challenge. the initial deliverables were a logo and packaging, but i developed it a bit further with patterns, signage, custom type and a website homepage mockup. i wanted to communicate the brand as something local, authentic and straightforward; the traits i tend to find brooklynites define themselves by.
what did i do?
logos, graphic design, web design, typography, illustration, not quite rooting for dem yanks
primary logo.
logo variation with some additional custom type treatment.
brand illustrations...
...and a pattern with those brand illustrations.
packaging.
packaging.
packaging.
billboard concept.
homepage mockup.
