what is this?
sleepy burger is a restaurant concept. your booth doubles as a private sleeping area, so after you finish smashing your delicious burger, you have a built-in place to crash and weather the impending food coma. the goal of this brand design was to instill a feeling of satisfaction and comfort, in that certain way you can only feel after your taste buds have been rocked and you just don't have it in you to move a muscle for at least thirty minutes. it also aims to reference and respect the bold, fun and outgoing nature of branding from drive-ins and burger joints past.
what did i do?
logo, typography, merchandise, patterns, graphic design, illustration, copywriting, packaging, smashing & crashing
primary logo.
the sleepy, tasty mascot.
badge/sticker designs.
logotype color variations.
secondary logos.
pattern color variations.
merch designs - food packaging, bags, t-shirt.
